The connected vehicle experience consists of a combination of hardware and software application. The core feature set revolves around vehicle diagnostics and being able to capture data directly from the vehicle via the included hardware component (think FitBit for your car or truck).
|Key Objective||Create the next generation of connected vehicle experience that would provide robust scalability and increased growth opportunities as we position the platform in new ways.|
|Role||Lead Product Designer and UX Architect|
|Responsibilities||Provide ongoing UX leadership throughout the duration of the project, drive consensous and alignment across stakeholders and deliver valid design solutions that drive user-engagement and behavioral change.|
Understanding User Needs
Every design project starts with understanding the customer's needs and mapping those needs against business goals & objectives. In collaboration with the greater UX research team, we leveraged journey maps to help all stakeholders understand the holistic requirements that our customers have with the product while also identifying the moments of joy and frustration.
Taking the base journey maps a step further I created details surrounding the key user scenarios. These were used to help the team align on the key moments of action and help to define the prioritization.
Here is some copy
Solving for UX Challenges
In order to address one of the key UX challenges the previous application had –
How do we deliver continual updates and provide quick access to urgent and important alerts and notifications?
I leveraged a user interface mechanism often used within the social media application world, the news feed.
As we looked to expand our application from a single user-centric app to a robust multi-user application the use of a feed interface mechanism allowed us to not only leverage it for direct continual content output, but also to display the output of multiple users activity within the system. This provided a scalable solution that provides support for multiple tasks and consistency.