Video Evidence


Consumer Dashcam Application

Back Story


As heavy congestion in our cities becomes increasingly the norm, people are experiencing more and more dangerous vehicle related events. With the cost of insurance only getting more expensive, drivers are looking for ways in which they can have video based evidence to support their claims if/when it becomes necessary.

Already having successful video based features sets within our commercial space, the team wanted to experiment at the consumer level to determine the viability and required customer experience needed in order to identify the right value proposition.

Key Objective Run a lean 6 week engagement to research and validate our product hypothesis through in-depth analysis, prototyping and experiementation.
My Role Lead product designer
Responsibilities Working in conjunction with a UX researcher, UX designer and Product Manager, we performed a combination of quantitative surveys and qualitative interview sessions, reviewed competitive products and tested prototypes.

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